Frequently Asked Questions

You ask, we answer

What is PPC advertising?

Pay-per-click advertising or cost-per-click (CPC) is a type of search engine marketing designed to direct traffic to your website. It’s associated with search engines like Google Ads, Microsoft Bing Ads and PPC Networks. Advertisers bid on keywords and the ads appear in the search results. You pay every time your ad is clicked on.

An optimization can consist of anything from a huge rebuild to a simple bid adjustment. We always run tests to ensure the best possible performance for our clients’ accounts - different creative, ads and/or keywords.

The building of a campaign is not the same as its maintenance. We usually ask for one-time payment for the setup of your PPC account. It includes the construction of your campaign while focusing on your KPIs and business goals. A campaign setup consists of:

  • Keyword Research
  • Competitor Research
  • Copywriting
  • Display Ad Creation
  • Ad Extensions Creations

Depending on your selected marketing channels, you pay directly to the platform – Google Ads, Bing, Facebook. You pay Mokeez the agreed monthly fee from your contract with us.

We have standard contracts, where all our fees are listed. You don’t have to sign anything you don’t agree.

Find our prices here.

Generally, your budget depends on your preferences, the number of your keywords and the goals you’ve set for the campaign. High Quality Score and Ad relevance result in lower CPC rates and sufficient volume of clicks.

For example, Google Ads would allow 10 USD per day but with a minimum spend you won’t capture all the impressions you might need to achieve your goals. Depending on your industry, the cost-per-click could be higher or lower which also means greater or lesser competition. These factors also influence your Google Ads budget.

Key metrics for setting a budget is the ROI that you want to achieve and the number of competitors on the selected platform. Due to the numerous analytics tools that Google offers, the budget can be easily adapted to the results.

Google Analytics is a free web analytics platform. It helps you track and record your website traffic. Analytics is a key tool that helps your overall performance by adjusting the different indicators. That’s why it is important to find the trusted specialist that can make Google Analytics work for you.

Find out more about Google Analytics here: https://www.google.com/analytics/

We strongly suggest installing Google Analytics on your website. This will help you gain insights into your website activity and will help us trace the user’s behavior and apply it to the Google Ads campaigns.

Google Analytics should be used in tandem with Google Ads. The two systems are closely integrated, which give us sufficient data to analyze and optimize.

Find out more about Google Analytics here: https://www.google.com/analytics/

ROI = Net Profit / Total Investment * 100.

Your return on investment (ROI) depends on your business type and goals. You can measure the success of your campaigns in Google Analytics or directly in Google Ads.

If all transactions take place on your website, you need to add a tracking code.

Whatever your service or product is, Internet is big enough for everyone and you can profit from the many advertising opportunities of digital marketing.

Get in touch with us and we can discuss your project and suggest the right marketing channels for your business.

Although different platforms have different targeting options, all of them offer these basics:

  • Geo location targeting: show ads only to people in selected geographic regions.
  • Demographic targeting: show ads only to people targeted by gender, age, occupation.
  • Device targeting: show ads only to people using a specific device – desktop, mobile, tablet.

As soon as you decide to work with us we will send you a questionnaire. It will address key topics about your company, campaign objectives, type of products/services, top competitors, etc. Your answers will help us to build a campaign that best serves your needs.

Usually it takes up to 5 business days to prepare a single campaign.

Once in a month you will receive your account KPIs report with optimization highlights.

We are constantly updating our services and information. Please, feel free to ask the question, you didn’t find here. We’ll get in touch ASAP.

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