Google Shopping – a nice platform to generate sales via Google’s search engine result pages. It is similar to advertising with Google Adwords but specially designed for retailers with large product lists and e-commerce websites.
Display advertising is out there for a long time and many brands have utilized it in their Adwords campaigns. We’ve already talked about the advantages of using Google Adwords for advertising your online business but what makes their Display advertising so appealing? Here are some answers.
In a digital world search engine marketing takes an important place in every online marketing plan. Taking advantage of the power of search engines and utilizing what they have to offer sometimes might be crucial for businesses to survive and thrive.
We’ve already talked about why you should use e-mails as one of your main marketing channels. However, the effectiveness solely depends on what is written and how. It’s not just about selling things, it’s about conveying the right message that will lead to sales.
Advertising on Facebook can be really tricky. Yet, it would be a huge mistake to miss the awesome opportunities the social media gives businesses.
Writing ads for Google Adwords sounds as trying to fit a large cube into a small sphere. How does Google expects marketers to meet both customers’ and business owners’ desires and expectations in just 130 characters? On one side – the customer seeks for a solution to their problem, on the other side the business owner wants to tell their story to differentiate themselves from their competitors.
Google has taken over the search market and that is undeniably true. But today we’ll be shifting our attention to Bing. This isn’t just another Bing Ads vs Google Adwords post and we won’t be talking about the advantages of one over another. It’s about using both search networks together to reach out more potential customers, increase brand awareness and conversions.
Having a logo, matching colors and text fonts was a thing in the past. This is how businesses did their brandings to distinguish themselves from others. Unfortunately, it’s not enough anymore. Just think about it. Doesn’t it sound boring? Well, it’s the same for everyone. People seek for something that will excite them. And when they find it, they remember it.
With the rise of social media platforms such as Facebook and Twitter top marketers have kind of forgotten about e-mails. There’s a false rumor that e-mail marketing is dead. This couldn’t be more wrong.
…or Why Your Business Needs Facebook Advertising Now
Facebook has proven that social media can play a huge role in people’s lives. Besides socializing and keeping in touch with friends and family, millions use it to stay informed about what’s happening around them, share their thoughts and memories, and last but not least – stalk on brands they’re interested in.