We’ve already talked about why you should use e-mails as one of your main marketing channels. However, the effectiveness solely depends on what is written and how. It’s not just about selling things, it’s about conveying the right message that will lead to sales.
Writing ads for Google Adwords sounds as trying to fit a large cube into a small sphere. How does Google expects marketers to meet both customers’ and business owners’ desires and expectations in just 130 characters? On one side – the customer seeks for a solution to their problem, on the other side the business owner wants to tell their story to differentiate themselves from their competitors.
Google has taken over the search market and that is undeniably true. But today we’ll be shifting our attention to Bing. This isn’t just another Bing Ads vs Google Adwords post and we won’t be talking about the advantages of one over another. It’s about using both search networks together to reach out more potential customers, increase brand awareness and conversions.
Having a logo, matching colors and text fonts was a thing in the past. This is how businesses did their brandings to distinguish themselves from others. Unfortunately, it’s not enough anymore. Just think about it. Doesn’t it sound boring? Well, it’s the same for everyone. People seek for something that will excite them. And when they find it, they remember it.
Facebook has proven that social media can play a huge role in people’s lives. Besides socializing and keeping in touch with friends and family, millions use it to stay informed about what’s happening around them, share their thoughts and memories, and last but not least – stalk on brands they’re interested in.
