Last week we attended Digitalk– a leading European event that guides you through the digital business transformation.
Many marketers know that when it comes to acquiring customers it is important to know who they are and what they want in order to meet their expectations. There are tons of handy tools which collect all types of customer data but often most of that data is not used at its fullest potential.
Today we’ll be talking about response rates. This post will be useful for those who use e-mails for outreaching or cold e-mails or anything else that requires response from the recipient. Of course, you can use selected tips to improve even direct sales pitches.
One of Facebook’s biggest News Feed update for 2018 is a fact. And it scared many business owners. Marketers panicked out that some pages will die, that this update will have a terrible impact on all types of businesses.
Utilizing Google AdWords in a digital marketing plan is a must. With its enormous network of users and huge databases of information on people all around the world, Google makes it really easy for businesses to find and reach out to their target audiences.
We’ve already mentioned this: knowing your customers is the key to successful and effective advertising. Assuming that you have already passed this step we’ll take a look in building the right target audience on Facebook.
When it comes to marketing campaigns measuring results is crucial. As we know, the purpose of those campaigns is to increase business profits by investing in different techniques to reach more potential customers and eventually turn them into clients.
Last week we attended Digital Camp 2018 in Sofia focused on the hot topic “Transforming the future: people and data”.
Creating a strong brand requires a lot of hard work. Maintaining its good reputation is even harder. But when it comes to ROI proper branding is a must. Many business owners and marketers realize that brand awareness is one of the most important points in every marketing plan.
Everyone who’s into Google Adwords has heard about Dynamic Search Ads. However, this feature is often underestimated and yes, there are some pretty solid reasons behind, but if a marketer knows what to do it can turn into a really powerful advertising method. What you should keep in mind is dynamic search ads are a bit risky and shouldn’t be used as the only way of advertising on Google.