One of Facebook’s biggest News Feed update for 2018 is a fact. And it scared many business owners. Marketers panicked out that some pages will die, that this update will have a terrible impact on all types of businesses.
Utilizing Google AdWords in a digital marketing plan is a must. With its enormous network of users and huge databases of information on people all around the world, Google makes it really easy for businesses to find and reach out to their target audiences.
We’ve already mentioned this: knowing your customers is the key to successful and effective advertising. Assuming that you have already passed this step we’ll take a look in building the right target audience on Facebook.
When it comes to marketing campaigns measuring results is crucial. As we know, the purpose of those campaigns is to increase business profits by investing in different techniques to reach more potential customers and eventually turn them into clients.
Last week we attended Digital Camp 2018 in Sofia focused on the hot topic “Transforming the future: people and data”.
Creating a strong brand requires a lot of hard work. Maintaining its good reputation is even harder. But when it comes to ROI proper branding is a must. Many business owners and marketers realize that brand awareness is one of the most important points in every marketing plan.
Everyone who’s into Google Adwords has heard about Dynamic Search Ads. However, this feature is often underestimated and yes, there are some pretty solid reasons behind, but if a marketer knows what to do it can turn into a really powerful advertising method. What you should keep in mind is dynamic search ads are a bit risky and shouldn’t be used as the only way of advertising on Google.
Google Shopping – a nice platform to generate sales via Google’s search engine result pages. It is similar to advertising with Google Adwords but specially designed for retailers with large product lists and e-commerce websites.
Display advertising is out there for a long time and many brands have utilized it in their Adwords campaigns. We’ve already talked about the advantages of using Google Adwords for advertising your online business but what makes their Display advertising so appealing? Here are some answers.
In a digital world search engine marketing takes an important place in every online marketing plan. Taking advantage of the power of search engines and utilizing what they have to offer sometimes might be crucial for businesses to survive and thrive.