When it comes to marketing campaigns measuring results is crucial. As we know, the purpose of those campaigns is to increase business profits by investing in different techniques to reach more potential customers and eventually turn them into clients.
Last week we attended Digital Camp 2018 in Sofia focused on the hot topic “Transforming the future: people and data”.
Creating a strong brand requires a lot of hard work. Maintaining its good reputation is even harder. But when it comes to ROI proper branding is a must. Many business owners and marketers realize that brand awareness is one of the most important points in every marketing plan.
Everyone who’s into Google Adwords has heard about Dynamic Search Ads. However, this feature is often underestimated and yes, there are some pretty solid reasons behind, but if a marketer knows what to do it can turn into a really powerful advertising method. What you should keep in mind is dynamic search ads are a bit risky and shouldn’t be used as the only way of advertising on Google.
Google Shopping – a nice platform to generate sales via Google’s search engine result pages. It is similar to advertising with Google Adwords but specially designed for retailers with large product lists and e-commerce websites.
Display advertising is out there for a long time and many brands have utilized it in their Adwords campaigns. We’ve already talked about the advantages of using Google Adwords for advertising your online business but what makes their Display advertising so appealing? Here are some answers.
In a digital world search engine marketing takes an important place in every online marketing plan. Taking advantage of the power of search engines and utilizing what they have to offer sometimes might be crucial for businesses to survive and thrive.
We’ve already talked about why you should use e-mails as one of your main marketing channels. However, the effectiveness solely depends on what is written and how. It’s not just about selling things, it’s about conveying the right message that will lead to sales.
Advertising on Facebook can be really tricky. Yet, it would be a huge mistake to miss the awesome opportunities the social media gives businesses.
Writing ads for Google Adwords sounds as trying to fit a large cube into a small sphere. How does Google expects marketers to meet both customers’ and business owners’ desires and expectations in just 130 characters? On one side – the customer seeks for a solution to their problem, on the other side the business owner wants to tell their story to differentiate themselves from their competitors.