There’s no doubt that remarketing is a powerful feature that generates tremendous increase in leads, conversions and ROI. Most of the big companies which offer ad spaces include it as an option. Today, we’ll be talking about remarketing in Google Ads and more specifically – remarketing lists for search ads (known as RLSA).
In late 2017, Google announced a new feature of its Google Ads platform. Well, it’s been active for more than a year and now it’s available for many accounts. Google Ads Ad Suggestions – is it a good idea to use them or not?
Every aspect of establishing, developing, managing and promoting a business requires time. Much time which many of us don’t have. Everything from business meetings and strategic planning to set marketing goals and execution. Fortunately, there are automation tools to the rescue which help in reducing time spent in repetitive tasks and scheduling. Today, we’ll be talking about Google Ads and Bing Ads automated rules.
Video content is on the rise. Entertainment, how-to’s, educational, and so on, you can find all types of videos all over the Internet for practically everything. This leads us to the situation of how videos are used for advertising a product and/or business. Today, we’ll be exploring how digital video have turned into the new “window shopping”.
Back in times someone said that e-commerce would kill retail. Well, it seems they were wrong because people still love in-store shopping. In fact, researches show that in 2017 for each company that closed a physical store, 2.7 companies opened one. What does this mean? Yes, we’ll say it again – people still love the process of walking to a store, physically inspect a product, and buy it.
Advertising on Google search? Welcome the new feature – Google Responsive Search Ads which provides you with more space for ad text by allows you to add 3 headlines write descriptions up to 90 characters and more. It’s still in Beta version and not available for all users yet, but promises flexibility, increase in visibility and better ad group performance.
We have already talked about utilizing Bing Ads along with your Google AdWords campaigns. Today, we’ll be looking deeper into Bing’s Native Advertising or so called Intent Ads.
With all the options Google AdWords provides bidding on the platform might be overwhelming. The only way to cope with it and manage a successful campaign is to prioritize your goals and match your bidding strategies with the results you expect. Here are some helpful tips on how to do that.
Gmail Ads provide quite an advertising opportunity to marketers and businesses. Using this AdWords feature lets them reach out to all Gmail users around the globe and stand out from every other promotional email.
Advertising on Facebook is not a rocket science. Yet, it requires some serious experience and deep understanding of how the social media platform works. If you’re a marketer you know what we’re talking about. Let’s move to the point.