We continue our series of articles which aim to explain the most common reports in Google Analytics to Business owners who are not specialized in digital analytics. This time we try to explain the Behavior Overview Report.
Google Analytics Reports can be confusing to navigate for business owners who do not specialize in digital analysis. In a series of articles we will try to help you make sense of the numbers by providing a breakdown of some of the more useful metrics and reports in Google Analytics.
Google Analytics offers a lot of useful data. It can help you understand how your campaigns are performing and gain insights about your clients and website performance.