Display Advertising: A Perfect Tool to Build a Brand

display advertising on Google Adwords

Display advertising is out there for a long time and many brands have utilized it in their Adwords campaigns. We’ve already talked about the advantages of using Google Adwords for advertising your online business but what makes their Display advertising so appealing? Here are some answers. Read more

Effective Adwords Ads Copywriting Made Simple

adwords ads copywriting

Writing ads for Google Adwords sounds as trying to fit a large cube into a small sphere. How does Google expects marketers to meet both customers’ and business owners’ desires and expectations in just 130 characters? On one side – the customer seeks for a solution to their problem, on the other side the business owner wants to tell their story to differentiate themselves from their competitors. Read more

Top 10 Advantages of Using Google Adwords

google adwords

Google Adwords is one of the top marketing tools out there. Some businesses have already realized that this powerful advertising channel is a must-have point in their marketing plans while others are still too skeptical about it. Read more