You have ran Google Ads campaigns before but the results were not good. You did the smart thing and found an agency to audit your account and consult you. So far so good! But you don’t want to share your username and password with anybody and you are right! Your Google Ads account is a valuable asset and its security should be well taken care of.
Most likely you have heard the term “Remarketing” at some point but if you are not sure what exactly it means, then please read on. We will try to explain what it is and why it can be beneficial to your business as simply as we can.
In late 2017, Google announced a new feature of its Google Ads platform. Well, it’s been active for more than a year and now it’s available for many accounts. Google Ads Ad Suggestions – is it a good idea to use them or not?
Every aspect of establishing, developing, managing and promoting a business requires time. Much time which many of us don’t have. Everything from business meetings and strategic planning to set marketing goals and execution. Fortunately, there are automation tools to the rescue which help in reducing time spent in repetitive tasks and scheduling. Today, we’ll be talking about Google Ads and Bing Ads automated rules.
Advertising on Google search? Welcome the new feature – Google Responsive Search Ads which provides you with more space for ad text by allows you to add 3 headlines write descriptions up to 90 characters and more. It’s still in Beta version and not available for all users yet, but promises flexibility, increase in visibility and better ad group performance.
With all the options Google AdWords provides bidding on the platform might be overwhelming. The only way to cope with it and manage a successful campaign is to prioritize your goals and match your bidding strategies with the results you expect. Here are some helpful tips on how to do that.
Gmail Ads provide quite an advertising opportunity to marketers and businesses. Using this AdWords feature lets them reach out to all Gmail users around the globe and stand out from every other promotional email.
Utilizing Google AdWords in a digital marketing plan is a must. With its enormous network of users and huge databases of information on people all around the world, Google makes it really easy for businesses to find and reach out to their target audiences.
When it comes to marketing campaigns measuring results is crucial. As we know, the purpose of those campaigns is to increase business profits by investing in different techniques to reach more potential customers and eventually turn them into clients.
Everyone who’s into Google Adwords has heard about Dynamic Search Ads. However, this feature is often underestimated and yes, there are some pretty solid reasons behind, but if a marketer knows what to do it can turn into a really powerful advertising method. What you should keep in mind is dynamic search ads are a bit risky and shouldn’t be used as the only way of advertising on Google.