Back in times someone said that e-commerce would kill retail. Well, it seems they were wrong because people still love in-store shopping. In fact, researches show that in 2017 for each company that closed a physical store, 2.7 companies opened one. What does this mean? Yes, we’ll say it again – people still love the process of walking to a store, physically inspect a product, and buy it.
Advertising on Google search? Welcome the new feature – Google Responsive Search Ads which provides you with more space for ad text by allows you to add 3 headlines write descriptions up to 90 characters and more. It’s still in Beta version and not available for all users yet, but promises flexibility, increase in visibility and better ad group performance.