Today we’ll be talking about response rates. This post will be useful for those who use e-mails for outreaching or cold e-mails or anything else that requires response from the recipient. Of course, you can use selected tips to improve even direct sales pitches.
We’ve already talked about why you should use e-mails as one of your main marketing channels. However, the effectiveness solely depends on what is written and how. It’s not just about selling things, it’s about conveying the right message that will lead to sales.
With the rise of social media platforms such as Facebook and Twitter top marketers have kind of forgotten about e-mails. There’s a false rumor that e-mail marketing is dead. This couldn’t be more wrong.