
While there are many very useful channels in digital marketing, Search and Display ads are two of the most important ones.
You have ran Google Ads campaigns before but the results were not good. You did the smart thing and found an agency to audit your account and consult you. So far so good! But you don’t want to share your username and password with anybody and you are right! Your Google Ads account is a valuable asset and its security should be well taken care of.
Google Ads can be a very powerful tool for your business, but if you have not done your research you can waste a large amount of your budget due to lack of knowledge or experience with the platform. Below are the top 5 ways business owners waste money on Google Ads when they try to manage their ads by themselves, by our observations over the years.