While there are many very useful channels in digital marketing, Search and Display ads are two of the most important ones.
You have a business and want your website to get you more clients, right?
Showing up on Google when your potential clients search for your products or services is one of the best ways to do just that.
We continue our series of articles about the basics of Google Analytics.
We continue our series of articles which aim to explain the most common reports in Google Analytics to Business owners who are not specialized in digital analytics. This time we try to explain the Behavior Overview Report.
Google Analytics Reports can be confusing to navigate for business owners who do not specialize in digital analysis. In a series of articles we will try to help you make sense of the numbers by providing a breakdown of some of the more useful metrics and reports in Google Analytics.
Google Analytics offers a lot of useful data. It can help you understand how your campaigns are performing and gain insights about your clients and website performance.
Google Search Ads have proven themselves to be one of the major players in the digital ads space. We believe them to be an awesome tool for driving new clients to a wide range of businesses.
You have ran Google Ads campaigns before but the results were not good. You did the smart thing and found an agency to audit your account and consult you. So far so good! But you don’t want to share your username and password with anybody and you are right! Your Google Ads account is a valuable asset and its security should be well taken care of.
Most likely you have heard the term “Remarketing” at some point but if you are not sure what exactly it means, then please read on. We will try to explain what it is and why it can be beneficial to your business as simply as we can.
Google Ads can be a very powerful tool for your business, but if you have not done your research you can waste a large amount of your budget due to lack of knowledge or experience with the platform. Below are the top 5 ways business owners waste money on Google Ads when they try to manage their ads by themselves, by our observations over the years.